648 74 78 11
Services
Strategic journeys in the form of mentorship, consultancy, decision-making, training, and events.
Individual and Team Coaching
Discover your potential, boost your relationships, and maximize your possibilities, with the guidance of experts.
Career Progression and Skills Development
Move from idea to action by achieving your goals in a real and sustainable way. It's exciting to train individuals to face future challenges.
Management Consulting
Open your mind to new experiences, connect with a world of possibilities and tools to lead people and outcomes with practical and profitable solutions tailored to your needs.
People Management
To bring a project to life, you need to have the right professionals. We support you in turning your workplace into an attractive space that supports and benefits those we have selected, hired, and who want to continue growing.
CRISTINA TOCINO
Welcome to a World of Opportunities!
Smile, Inspire, Release your Full Potential, and Transform your Professional Environment
- Individual and Team Coaching
- Leadership, People Coaching, and Development
- Career Guidance
- Talent Acquisition
- Skill Development
- Innovation Strategies
- Payroll Solutions and HR Consulting
- Outplacement Processes
Embark on a journey to discover your possibilities and work on both personal and professional growth. My name is Cristina Tocino, I have extensive experience in Human Resources Management, Consulting, Skill Development, and Executive Coaching. My goal is to merge work and fun, improving the customer experience by deeply understanding both the business as well as its people, to bring out their best and accompany them in achieving their goals with enthusiasm.
I have a working method that encourages self-discovery, offering you a wide range of tools, professional experiences, and specialized techniques to bring out your best and create a practical and sustainable impact on your business. Bringing you closer to experiences of continuous improvement, quality, and well-being, listening to your needs, so that together we can build your journey to success, enjoying the experience and collaborating in a human, multidisciplinary, and disruptive environment.
CONTACT
648 74 78 11Valores: la esencia que nos mueve
En Personas y Coaching creemos que<b> los valores no son solo principios, sino formas de pensar, expresarnos y actuar.</b> Son la base desde la que acompañamos a nuestros clientes. Estos son los valores que nos definen y que impregnan cada decisión, cada conversación, cada propuesta.
Cooperation to get where you want to go
We don't see development without collaboration. We know that the distance between where you are and where you want to be isn't measured in kilometers, but in solutions. That's why we work in networks, creating synergies between teams, partners, and areas of knowledge to provide you with useful, consistent, and shared responses.
Together, we go further.
Courage to deliver real value
We believe the best way to predict the future is to \build it\. \We face uncertainty with confidence, curiosity, and commitment\. We listen to your concerns, put ourselves in your shoes, and design bold, personalized solutions so you can focus on what really matters: \your business, your team, your purpose.\\
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Energy to drive change
The future is built from the present. We support our clients with a growth mindset, aligning with their current moment and bringing the energy needed to spark their own change. Because every transformation begins with a first step… and we’re here to take it with you.
Authenticity in every project
We are what we do. In every project, big or small, we stay true to our essence: honesty, active listening, joy, and a positive outlook. We give our best and celebrate every achievement with you, creating spaces where ideas, recognition, and talent can flourish.
A way to live your work
and a way to work your life
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GROWING TOGETHER
Sectors of Activity
I am proud of my strategic alliances and how these collaborations allow us to offer innovative, high-quality solutions across a variety of sectors.
Roadmap
With our methodologies, you will focus on what's essential, challenge yourself with a new strategic direction, and discover solutions: applicable, innovative, and simple, with which to enjoy the journey and arrive safely at your destination.
Results Oriented
Strategic Perspective
Humanistic Approach
Critical Thinking
Creative and Practical Solutions
REAL REVIEWS FROM OUR CUSTOMERS
Testimonials
Cristina is an excellent human resources professional who can be fully trusted as a specialist in any area of HR consulting. She is a great expert with a clear focus on business and results, and her energy and dynamism make her contribution to the projects she leads exceptional.
"I have participated in several training sessions and coaching sessions with Cristina. All of them have been incredible - she knows how to convey her vast experience and expertise in the strategic world of People Management. She is one of my role models, and I don't hesitate to recommend her to anyone who needs this type of services. Incredible professional and wonderful person!"
Excellent committed and versatile professional. She stands out for her comprehensive approach, her closeness with people, and her ability to coordinate multidisciplinary teams. Her solid training, combined with skills in management, communication, and strategic vision, make her a reference in leadership-centered projects. Always oriented towards generating positive impact, Cristina brings innovation, empathy, and excellence to every initiative she leads. Highly recommended.
After more than 5 years collaborating with Cristina in the outsourcing of human resources management, I can say that she is a key piece. Cristina is a great professional with whom we have managed to boost talent and improve professional environments, passing audits and earning certifications such as BCorp, bringing value, trust, experience, strategic vision, and closeness with people.
COACHING
BLOG & NEWS
The Private Preserve of Leadership: Why the Most Impactful CEOs and Women Executives No Longer Decide Alone
Many women executives have been raised under the myth of the “heroic leader,” the one who must have all the answers and whose strength is measured by her self?sufficiency. However, in the complex landscape of 2026, confusing the responsibility of the “final decision” with the solitude of the deliberative process exposes us to significant risk
Coaching for startups and scaleups in Madrid’s entrepreneurial ecosystem
Madrid has established itself as one of the leading startup hubs in Southern Europe. The combination of international talent, access to investment, accelerators, corporate ventures, and an active institutional ecosystem has turned the city into a fertile environment for business growth. In this context, business coaching in Madrid, particularly for startups and scaleups, has become a key strategic lever to sustain growth, professionalize management, and develop leadership.
The new people management approach: data that inspires, technology that humanizes.
Studies by Deloitte and Mercer show that companies that apply advanced analytics in people management are up to 50% more productive and achieve 30% higher engagement and retention. However, 70% of organizations still do not fully leverage this potential. The key for leading companies lies in using information strategically, turning every data point into decisions that drive talent and purpose
CRISTINA TOCINO
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